Dental Growth Essentials
From $1,750/month + ad spend
Weak local presence and no lead visibility.
Dental Marketing
Dental Marketing Built to Drive New Patient Appointments
Dental growth depends on being found locally, trusted quickly, and easy to book.
The problem
You pay for visibility, but cannot say how many calls became booked new patients, or how many went to voicemail.
How we help
Local search, ads, conversion, and follow-up for new-patient appointments.
Best for: General and family dentistry, Cosmetic and implant practices, Orthodontics, Pediatric dentistry, Multi-location dental groups.
Scope
What is included
Dental local SEO
Service and location relevance, technical fixes, and local content for the procedures you want to grow.
Google Business Profile support
Categories, services, photos you own, posts, and Q&A for eligible real practice locations.
Search advertising
Google Ads campaigns organized by procedure and service area, with negative keywords and budget pacing.
Service-area landing pages
Focused pages for implants, Invisalign-type aligner care, emergency visits, and family dentistry as offered.
Patient journey design
Distinct restorative, cosmetic, and implant journeys with appropriate education and calls to action.
Remarketing where permitted
Only where platform policy and privacy rules allow, never based on health conditions inferred from browsing.
Website conversion
Clear booking paths, click-to-call, and form improvements.
Call tracking with disclosures
Call tracking and recording only with required disclosures and consent where applicable.
Lead-to-appointment follow-up
Response standards and optional remote booking support.
Patient recall and reviews
Recall outreach and legitimate review request workflows.
Lead reporting
Inquiries by source, response times, and practice-confirmed bookings.
Not included
- Guaranteed rankings, patient counts, or revenue
- Ad spend (paid directly to platforms)
- Fake or incentivized reviews
- Before-and-after images without documented patient consent
How it works
Step by step
- 01
Audit
Search presence, website, ads, and call handling reviewed.
- 02
Plan
Prioritized changes by procedure and area.
- 03
Build
Pages, campaigns, and tracking set up.
- 04
Launch
Campaigns go live with follow-up standards.
- 05
Optimize
Monthly review of inquiries, bookings, and costs.
- 01Local search
- 02Service page
- 03Inquiry
- 04Coordinator call
- 05Consultation
- 06Review request
What you keep control over
- Ownership of ad, analytics, and profile accounts
- Budget and procedure priorities
- Approval of all published content
- Patient communication policies
Compliance note
Advertising spend is paid directly to platforms and is separate from management fees. Healthcare advertising follows platform policies, FTC guidance on health claims, and HHS guidance on tracking technologies. We avoid targeting based on sensitive health inferences and do not place tracking that would disclose PHI to third parties.
More detail
Open any topic below.
Background and common problems
Dental growth depends on being found locally, trusted quickly, and easy to book. We connect search, ads, website conversion, and human follow-up into one pipeline measured by appointments, not impressions.
A patient looking for an implant consultation and a parent searching for a pediatric dentist on a Saturday morning follow very different paths. Restorative, cosmetic, implant, and family patient journeys each need their own pages, messages, and follow-up. Treating them all as "dental leads" wastes budget and attention.
Zincat builds dental marketing around those journeys. We strengthen your local search presence and Google Business Profile, run focused search campaigns, build service-area landing pages, and connect every inquiry to a follow-up process so leads become appointments. Reporting covers inquiries, response, and bookings your team confirms.
- Ads running without call tracking
- Website visitors who never call or book
- Fewer recent reviews than nearby offices
- Leads answered hours later or not at all
- Recall patients drifting away
Illustrative Patient Journey
Illustrative Scenario — Not a Client Result. A fictional adult searches for implant options near work. They find a service page from a local search result, read about the consultation process, and submit a form at 7:40 p.m. The next morning a trained coordinator calls within the practice’s contracted window, answers administrative questions, and books a consultation. A reminder is sent with consent the day before. After the visit, a review request is sent to every patient, not only satisfied ones.
Sample reporting
An example of the kind of summary you would receive. Figures are demo data, not results.
DEMO DATA · NOT A CLIENT REPORT
- New-patient inquiries
- 96
- Calls answered
- 84%
- Median first response (forms)
- 12 min
- Practice-confirmed bookings
- 41
- Cost per inquiry
- $58.20
Is outside support the right choice?
| Option | Works well when | Watch for |
|---|---|---|
| Marketing only | Your front desk already answers and books inquiries quickly. | Leads going cold if response slips. |
| Marketing + follow-up | Inquiries arrive but too few become consultations. | Consent rules for calls and texts. |
| In-house team with advisory support | You have a marketer who needs strategy and reporting help. | Clear ownership of campaigns and data. |
What to have ready
- Access to Google Business Profile and ad accounts (or willingness to create them)
- Your booking system and how inquiries reach staff today
- Services and locations you want to grow
- Monthly ad budget range, separate from management fees
Related packages
Ways to engage
Dental Growth + Conversion
From $3,500/month + ad spend
Leads generated but not converted.
Prices are illustrative starting points pending management approval and are confirmed only in a written proposal.
FAQ
Dental Marketing questions
Often paired with
Related reading
Do you guarantee new patients?
No. We commit to the work, tracking, and honest reporting. Results depend on your market, services, reputation, and how inquiries are followed up.
Who owns our Google Ads and Business Profile?
You do. Your practice should own every account. We work through delegated access that you can remove at any time.
Can you use our before-and-after photos?
Only images you own with documented patient consent and only where platform policy allows. We avoid misleading edits or claims.
Is ad spend included in your fee?
No. Ad spend is paid directly to platforms and is separate from management fees.
Do you build websites?
We build landing pages and improve conversion on existing sites. Full website projects are scoped separately.
How do you know which leads booked?
We combine call tracking and form data with booking confirmations from your team or scheduling system where access allows. Without that data, we report inquiries and say so.
Next step
Talk through your dental marketing workflow.
Tell us how things run today. We will point out where we see friction and be honest about whether we can help.