Full Digital Growth Operations
From $6,500/month + ad spend
Fragmented vendors and no unified pipeline.
Social and Content
Content That Builds Trust Before the First Call.
People decide whether to call long before they pick up the phone.
The problem
Your social feed has been quiet for months, and the posts you do share look like everyone else’s stock content.
How we help
Calendars, short video scripts, copy, and design with clinical approval.
Best for: Practices without in-house content staff, Med spas building brand presence, Multi-location groups needing consistency.
Scope
What is included
Organic social calendars
Monthly plans aligned with services and seasons.
Educational short video scripts
Scripts your team can film, with shot guidance.
Brand copy
Website, profile, and campaign copy in your voice.
Creative design
Original graphics and templates.
Channel repurposing
One idea adapted for multiple channels.
Consented social proof
Testimonials and images only with documented permission.
Clinical approval workflow
Clinical claims reviewed by your licensed staff.
Not included
- Implying stock models are real patients or physicians
- Publishing without approval
- On-site filming (remote delivery)
How it works
Step by step
- 01
Voice
Capture tone, topics, and restrictions.
- 02
Calendar
Plan a month ahead.
- 03
Create
Draft copy, scripts, and design.
- 04
Approve
You and clinicians review.
- 05
Publish
Scheduled release and review.
What you keep control over
- Final approval of everything published
- Clinical accuracy
- Patient consent records
Compliance note
Testimonials and endorsements follow FTC rules, including disclosure of material connections. Patient images require documented consent.
More detail
Open any topic below.
Background and common problems
People decide whether to call long before they pick up the phone. We produce original, approved content that answers their questions in your voice.
Good content is useful before it is promotional. It explains what a consultation involves, what recovery looks like, and how insurance or financing works. It sounds like your practice, not a template library.
Zincat plans organic social calendars, writes short video scripts and brand copy, coordinates creative design, and repurposes content across channels. Social proof is used only with appropriate consent, clinical subject matter is approved by your clinicians, and we never imply that people in images are real clients or physicians unless they genuinely are and have given permission.
- Irregular posting
- Generic stock imagery
- No link between content and services
- Clinical content published without review
Sample reporting
An example of the kind of summary you would receive. Figures are demo data, not results.
DEMO DATA · NOT A CLIENT REPORT
- Posts published
- 16
- Videos scripted
- 4
- Engagement trend
- + steady
- Top topic
- Consultation FAQs
- Website visits from social
- 214
Is outside support the right choice?
| Option | Works well when | Watch for |
|---|---|---|
| Marketing only | Your front desk already answers and books inquiries quickly. | Leads going cold if response slips. |
| Marketing + follow-up | Inquiries arrive but too few become consultations. | Consent rules for calls and texts. |
| In-house team with advisory support | You have a marketer who needs strategy and reporting help. | Clear ownership of campaigns and data. |
What to have ready
- Access to Google Business Profile and ad accounts (or willingness to create them)
- Your booking system and how inquiries reach staff today
- Services and locations you want to grow
- Monthly ad budget range, separate from management fees
Related packages
Ways to engage
Med Spa Growth
From $2,500/month + ad spend
Interest that does not become consultations.
Prices are illustrative starting points pending management approval and are confirmed only in a written proposal.
FAQ
Social and Content questions
Often paired with
Do you use AI to write content?
Tools may assist drafting, but people edit everything and you approve every published piece.
Can you film on site?
Our delivery is remote. We provide scripts and shot lists so your team can capture footage.
Can we post patient testimonials?
Only with documented consent, and in line with FTC rules on endorsements.
Who checks clinical accuracy?
Your licensed clinicians approve any clinical content.
Will you manage comments and DMs?
Basic monitoring can be included; patient-specific questions are routed to your team.
Do you use stock images?
Sparingly and never presented as your staff or patients.
Next step
Talk through your social and content workflow.
Tell us how things run today. We will point out where we see friction and be honest about whether we can help.