Med Spa Growth
From $2,500/month + ad spend
Interest that does not become consultations.
Med Spa Marketing
Med Spa Marketing That Turns Interest Into Consultations
Aesthetic interest is easy to generate and easy to lose.
The problem
Your posts and ads attract attention, but DMs go unanswered overnight and first-time clients rarely rebook.
How we help
Consultation demand, fast follow-up, and retention for aesthetic clinics.
Best for: Med spas and aesthetic clinics, Laser and skin clinics, Injectables practices, Body contouring providers, Hair restoration clinics.
Scope
What is included
Service-specific campaigns
Botox and injectables, laser services, facials and skin, body contouring, hair restoration, and other aesthetic services subject to licensure and platform rules.
Offer strategy
Consultation offers and packages designed to attract fitting clients, not only bargain seekers.
Local demand capture
Search campaigns and local presence for treatment queries in your area.
Google Ads and Meta Ads
Campaign build and management within healthcare and personal-attribute ad policies.
Fast call and SMS follow-up
Response workflows using consented channels and approved scripts.
Consultation booking
Booking support in your scheduling system where contracted.
No-show and rebooking
Reminder and rebooking sequences with consent.
Retention campaigns
Membership and maintenance-visit communications.
Attribution
Source-to-consultation reporting where data access permits.
Not included
- Guaranteed treatment results or safety claims
- Deceptive or unconsented before-and-after images
- Targeting based on sensitive personal health inferences
- Ad spend (paid directly to platforms)
How it works
Step by step
- 01
Priorities
Focus on treatments you want to grow and are licensed to offer.
- 02
Compliance review
Claims and imagery checked against policy.
- 03
Launch
Campaigns and follow-up workflows go live.
- 04
Retention
Rebooking and membership sequences added.
- 05
Review
Monthly consult and retention review.
What you keep control over
- Clinical claims and treatment descriptions
- Image consent records
- Offers and pricing
- Consent and messaging policy
Compliance note
Advertising spend is paid directly to platforms and is separate from management fees. Healthcare advertising follows platform policies, FTC guidance on health claims, and HHS guidance on tracking technologies. We avoid targeting based on sensitive health inferences and do not place tracking that would disclose PHI to third parties. Clinical claims are approved by your licensed medical staff.
More detail
Open any topic below.
Background and common problems
Aesthetic interest is easy to generate and easy to lose. We pair compliant campaigns with rapid, consented follow-up and retention so interest becomes booked consultations and returning clients.
Med spas operate in a marketing environment that is both competitive and regulated. Injectables, laser treatments, and body contouring involve licensed practitioners, platform restrictions, and FTC expectations about health claims. Campaigns that promise results or use unrealistic images risk ad rejection and patient trust.
Zincat builds offer strategy and local demand capture for the services you are licensed to provide, runs Google and Meta campaigns within platform rules, and connects inquiries to fast call and SMS follow-up with consent. We support consultation booking, no-show reduction, rebooking, and retention, with attribution as far as your data allows.
- Social attention that never becomes a consult
- Discount promotions attracting one-time visitors
- Slow responses to forms and DMs
- Consultation no-shows
- No rebooking rhythm after treatment
Sample reporting
An example of the kind of summary you would receive. Figures are demo data, not results.
DEMO DATA · NOT A CLIENT REPORT
- Consult inquiries
- 128
- Median response time
- 9 min
- Consults booked (clinic-reported)
- 52
- Consult show rate
- 81%
- Ad spend by treatment
- Injectables 46%
Is outside support the right choice?
| Option | Works well when | Watch for |
|---|---|---|
| Marketing only | Your front desk already answers and books inquiries quickly. | Leads going cold if response slips. |
| Marketing + follow-up | Inquiries arrive but too few become consultations. | Consent rules for calls and texts. |
| In-house team with advisory support | You have a marketer who needs strategy and reporting help. | Clear ownership of campaigns and data. |
What to have ready
- Access to Google Business Profile and ad accounts (or willingness to create them)
- Your booking system and how inquiries reach staff today
- Services and locations you want to grow
- Monthly ad budget range, separate from management fees
Related packages
Ways to engage
Med Spa Growth + Patient Conversion
From $4,000/month + ad spend
Slow responses and consultation no-shows.
Prices are illustrative starting points pending management approval and are confirmed only in a written proposal.
FAQ
Med Spa Marketing questions
Often paired with
Related reading
Can you advertise injectables on Meta and Google?
Often yes, within each platform’s healthcare and prescription-related policies, which vary by product and location. We review policies before launch and adjust when ads are restricted.
Do you use before-and-after photos?
Only genuine images you own with documented patient consent, presented without misleading edits and only where policy permits.
Will you text our leads?
Only with appropriate consent and through approved tools, following TCPA and related requirements.
Do you promise a number of consultations?
No. We report inquiries, response times, and consultations your clinic confirms, and we optimize based on that data.
Can you help with memberships?
Yes. Retention campaigns and rebooking reminders support memberships and maintenance visits.
Who approves clinical claims?
Your licensed medical staff. We do not make unsupported safety or outcome claims.
Next step
Talk through your med spa marketing workflow.
Tell us how things run today. We will point out where we see friction and be honest about whether we can help.