Dental Growth + Conversion
From $3,500/month + ad spend
Leads generated but not converted.
Paid Advertising
Paid Campaigns Built for Better Lead Quality.
Clicks are cheap; qualified consultations are not.
The problem
Your ad reports are full of clicks and impressions, but nobody can say what a booked consultation actually costs.
How we help
Google and Meta campaigns tracked to qualified leads and consultations.
Best for: Practices with a defined media budget, Med spas promoting specific treatments, Service businesses with clear service areas.
Scope
What is included
Google Ads
Search and local campaigns structured by service and area.
Meta Ads
Audience and creative strategy within personal-attribute and health policies.
Landing pages
Pages built for a single offer and action.
Conversion tracking
Calls, forms, and bookings tracked with privacy-conscious configuration.
CRM integration
Leads delivered into your CRM with source data where tools allow.
Creative tests
Structured testing of messages and visuals.
Budget pacing
Spend monitored against monthly plans.
Lead qualification
Criteria agreed with you to separate qualified from unqualified inquiries.
Not included
- Ad spend (billed by platforms)
- Guaranteed lead volume or cost
- Tracking that discloses PHI to ad platforms
How it works
Step by step
- 01
Goal
Service, area, budget, and qualification criteria.
- 02
Build
Campaigns, pages, and tracking.
- 03
Learn
Early data informs negatives and bids.
- 04
Optimize
Weekly adjustments.
- 05
Scale carefully
Budget follows evidence.
What you keep control over
- Account ownership and billing
- Budget limits
- Qualification criteria
- Revenue data sharing
Compliance note
Advertising spend is paid directly to platforms and is separate from management fees. Healthcare advertising follows platform policies, FTC guidance on health claims, and HHS guidance on tracking technologies. We avoid targeting based on sensitive health inferences and do not place tracking that would disclose PHI to third parties.
More detail
Open any topic below.
Background and common problems
Clicks are cheap; qualified consultations are not. We build focused campaigns, connect them to tracking and your CRM, and judge them by cost per qualified lead and booked appointment.
Paid search and social can bring predictable demand, but only when campaigns are narrow, landing pages match intent, and every inquiry is tracked through to an outcome. Broad campaigns and generic pages produce volume that looks good on a dashboard and disappoints at the front desk.
Zincat manages Google Ads and Meta Ads alongside landing pages, conversion tracking, CRM integration, creative testing, budget pacing, and lead qualification. We report cost per qualified lead, cost per consultation, show-up rate, and eligible revenue attribution. If you do not provide revenue data, we say so and report up to the last measurable step.
- Spend on irrelevant searches
- No conversion tracking
- Landing pages that do not match ads
- Leads never qualified
- No link between spend and revenue
Sample reporting
An example of the kind of summary you would receive. Figures are demo data, not results.
DEMO DATA · NOT A CLIENT REPORT
- Spend
- $4,820.35
- Qualified leads
- 73
- Cost per qualified lead
- $66.03
- Cost per consultation
- $141.77
- Show-up rate
- 78%
Is outside support the right choice?
| Option | Works well when | Watch for |
|---|---|---|
| Marketing only | Your front desk already answers and books inquiries quickly. | Leads going cold if response slips. |
| Marketing + follow-up | Inquiries arrive but too few become consultations. | Consent rules for calls and texts. |
| In-house team with advisory support | You have a marketer who needs strategy and reporting help. | Clear ownership of campaigns and data. |
What to have ready
- Access to Google Business Profile and ad accounts (or willingness to create them)
- Your booking system and how inquiries reach staff today
- Services and locations you want to grow
- Monthly ad budget range, separate from management fees
Related packages
Ways to engage
Med Spa Growth
From $2,500/month + ad spend
Interest that does not become consultations.
Full Digital Growth Operations
From $6,500/month + ad spend
Fragmented vendors and no unified pipeline.
Prices are illustrative starting points pending management approval and are confirmed only in a written proposal.
FAQ
Paid Advertising questions
Often paired with
Is ad spend included in your fee?
No. Media spend is paid directly to the platforms. Management fees are separate.
What budget do we need?
We recommend a realistic budget after assessing your market and services rather than quoting a universal minimum.
How do you define a qualified lead?
Together with you, based on service, location, and readiness criteria, documented before launch.
Can you track revenue?
Only if you share booking or revenue data. Otherwise we report up to the last measurable step and say so.
Do you use pixels on healthcare sites?
We configure tracking conservatively, following HHS guidance on online tracking technologies, and avoid sending PHI to third parties.
Who owns the accounts?
You do. We work through delegated access.
Next step
Talk through your paid advertising workflow.
Tell us how things run today. We will point out where we see friction and be honest about whether we can help.