Reputation Monitoring & Recovery
Custom quote
Unanswered and policy-violating reviews.
Reputation Management
Protect Your Online Reputation With a Policy-First Approach.
Reviews shape local decisions, and shortcuts can damage trust and break platform rules.
The problem
A handful of old negative reviews dominate your profile, and your team is unsure how to respond without revealing patient information.
How we help
Legitimate review requests, monitoring, responses, and policy-based reporting.
Best for: Practices with few recent reviews, Clinics facing policy-violating reviews, Groups needing consistent response standards.
Scope
What is included
Review request campaigns
Requests sent to all eligible customers without gating.
Monitoring
Alerts across key platforms.
Thoughtful responses
Privacy-aware reply drafts for approval.
Policy-violation investigation
Assessment of reviews against Google’s prohibited content policies.
Reporting and appeal evidence
Documentation for official reporting and appeals.
Service recovery
Guidance on offline follow-up with dissatisfied customers.
Not included
- Guaranteed review removal
- Buying, writing, or creating fake reviews
- Review gating
- Suppressing legitimate negative feedback
- Fake reputation claims
How it works
Step by step
- 01
Policy
Agree request and response rules.
- 02
Workflow
Add requests to your post-visit process.
- 03
Monitor
Track new reviews.
- 04
Respond
Approved replies posted.
- 05
Report
Policy violations reported through official channels.
What you keep control over
- Approval of every reply
- Request policy
- Escalation of sensitive feedback
Compliance note
Review practices follow the FTC Consumer Reviews and Testimonials Rule and Google’s review policies. Replies never confirm someone is a patient or reveal health information.
More detail
Open any topic below.
Background and common problems
Reviews shape local decisions, and shortcuts can damage trust and break platform rules. We help you earn genuine reviews, respond carefully, and report policy-violating content through official channels.
Reputation work in healthcare carries two risks: platform policy violations and privacy mistakes. Asking only happy patients for reviews, offering incentives, or replying with details that confirm someone is a patient can all cause harm.
Zincat runs legitimate review request campaigns to every eligible customer, monitors key platforms, drafts thoughtful, privacy-aware replies for your approval, and investigates reviews that may violate Google policy. Where appropriate, we document and report them through Google’s official process and help prepare appeal evidence. There is no guarantee of review removal.
- Asking only occasionally
- Unanswered negative reviews
- Replies that risk disclosing patient information
- Suspected fake or off-topic reviews
Sample reporting
An example of the kind of summary you would receive. Figures are demo data, not results.
DEMO DATA · NOT A CLIENT REPORT
- Requests sent
- 340
- New reviews
- 27
- Responses posted
- 24
- Reviews reported (policy)
- 2
- Feedback themes
- Wait time
Is outside support the right choice?
| Option | Works well when | Watch for |
|---|---|---|
| Marketing only | Your front desk already answers and books inquiries quickly. | Leads going cold if response slips. |
| Marketing + follow-up | Inquiries arrive but too few become consultations. | Consent rules for calls and texts. |
| In-house team with advisory support | You have a marketer who needs strategy and reporting help. | Clear ownership of campaigns and data. |
What to have ready
- Access to Google Business Profile and ad accounts (or willingness to create them)
- Your booking system and how inquiries reach staff today
- Services and locations you want to grow
- Monthly ad budget range, separate from management fees
Related packages
Ways to engage
Prices are illustrative starting points pending management approval and are confirmed only in a written proposal.
FAQ
Reputation Management questions
Often paired with
Can you remove bad reviews?
We cannot guarantee removal. We can identify reviews that appear to violate Google policy, document them, and report them through official channels.
Can you write reviews for us?
No. Every review must come from a real customer. Fake reviews violate FTC rules and platform policies.
Can we ask only happy patients?
No. Review gating violates Google policy. We help you ask consistently.
How should we reply to a negative review?
Briefly, professionally, without confirming the person is a patient, and with an invitation to contact the office directly.
Can we offer an incentive for reviews?
Incentives for reviews create policy and legal risk, so we do not run incentive campaigns.
Where are Google’s rules?
See Google’s prohibited and restricted content policy and its guide to reporting inappropriate reviews, linked on this page.
Next step
Talk through your reputation management workflow.
Tell us how things run today. We will point out where we see friction and be honest about whether we can help.